iZettle help small businesses start, run and grow by offering easy solutions to taking payments, managing sales data and organising workflows with user-friendly apps and payment systems…
Placed on-site with Oliver Agency, as a Senior Creative in a dedicated team, I delivered creative for all UK outputs; case studies, films, advertising campaigns, events, marketing collateral and social assets. Helping to build to a greater sense of community and support amongst independent businesses and put iZettle at the heart of the conversation…
Throughout all shooting I wanted the look and feel of the imagery to be real and honest; a visual depiction of what it’s like to be running your own business. To achieve this I commissioned photographers and directors who all shared these themes in their work…
Working closely with the sales and marketing teams, I created and delivered advertising campaigns in key cities, heroing local business owners in their own communities and joining up overarching iZettle messaging with on-the-ground impact…
The approach generated a huge response in the local community. Helping to unite businesses and highlight the challenges they face daily. It also created a few local celebrities along the way!
Once the advertising campaigns had been up in the area for a bit, iZettle would return to meet with local business owners. To support the iZettle teams on the ground, I designed bespoke tote packs, carrying the Selfmade campaign into businesses directly. The result was to generate new leads in the area which, in turn, translated into new customers…
If you would like to hear more about this project please
drop me a line…