Lead creative on the UK launch of Amazon’s grocery delivery service.
Responible for design, art direction of all visual assets required, from initial concept through to delivery…
The initial task was to define imaging standards for all Fresh product categories and tiers. This required rigorous research, testing and development with constant stakeholder engagement both in the UK and US…
The resulting imaging style guide was distributed to all imaging teams across the UK and formed the basis for Fresh product imaging preparations in other countires, such as Germany and Japan, helping those teams work at scale…
Running in tandem with product imaging was conceptual development, design, art direction and delivery of all key messaging, hero, product department and seasonal assets…
In addition to this, lifestyle imagery was created to really explain the service to customers not yet familiar with the AmazonFresh offer…
For launch we created and delivered Out of Home and social assets for the service roll out.
To hear more about my work on AmazonFresh
please drop me a line…