Director of Multimedia Creative. I was responsible for a team of 40+ delivering creative across all stores, online, social, print and out of home media.
In addition to managing a large and busy team, as a Director I worked with business leadership to define and deliver all high level business objectives…
Selfridges remain current, relevant and ahead of the times by what they communicate to the world. This is most visibly present in their creative schemes, producing in the region of six each and every year. A selection of schemes delivered can be seen below…
My team conceptualised, designed and delivered creative for regular sales events throughout the year…
Working in close collaboration with the Editorial team, we made content for online, social, email and print. Creating relevant, shareable, PR worthy stories for all outputs throughout the year…
Evoking the spirit of Selfridges, we built brand advertising strategies, such as the Selfridges Rose campaign, used in-store and online, as a way of celebrating the retail icons unique heritage and how that legacy continues to live on…
My team were responsible for the design and production of all packaging required by the brand. From own brand products and packaging through to in-store display and event invitations…
My team were responsible for own brand Outdoor advertising as well as ensuring all affiliate advertising was on brand and artworked in line with brand guidelines…
My team created in-store signage and wayfinding solutions to help guide customers around the stores safely and drive footfall to specific departments…
To hear more about my experiences at Selfridges
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